The article was about the contridiction between Portlands 'green image' and the undeniable truth that the Columbia river, with all it's trade between Portland and the Pacific has the potential to lead the world in the transportation of dirty energy.
Whoa.
We wanted to show the juxtaposition between the classic portlander/enviro and the pollution that the large amount of cargo ships are causing. Above is some of my thought process. I was trying to incorporate ideas of smog, carbon footprint, the 'portland rose', bike riding and of course, the ships.
After that first round, the dimensions of the layout changed, so I went ahead and did another round of tighter sketches in the new vertical shape. As it turned out, we decided to go with a variation of a sketch I did from the first round, incorporating the prefered mode of transportation in Portland, biking, vs. the pollution causing cargo ships in the background.
I worked out the idea and composition a bit and this is the sketch that finally got the go ahead.
Like I said earlier, I'm super happy with the way the whole thing turned out and Michael did a great job with the final layout.
Like I said earlier, I'm super happy with the way the whole thing turned out and Michael did a great job with the final layout.
Thanks for reading and Happy Monday everybody!
2 comments:
this is great tom!
Thanks Jess!
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