Tuesday, August 7, 2012

Brouwerij West "Mor Mor" Beer Label

JAMES - My latest beer label for Brouwerij West is for their "Mor Mor" variety, which is a Quad brew. I couldn't be more proud of all my work with Brouwrij West, and this one in particular - they do things the right way, with so much care and expertise put into every batch. These bottles are now available at Whole Foods and fine shops all over the Southern California area, and I hear they may be coming to Chicago and the East Coast very soon (fingers crossed!).

So I wanted to show a quick peek into my process for the artwork, since it's utilizing some new techniques I've been working on - namely, building little paper models, lighting them and photographing them, then illustrating into them. 

First, here's the sketch I started with, as usual.

Then it was time to cut a bunch of itty-bitty pieces of paper for all those blade of grass. I don't have any photos of this part, but trust me, it was messy and it took forever. Once I composed the scene the way I wanted, and added some drawn texture to some of the grass blades, I set up some lights to capture the right mood, and began to photograph. 

Once in the computer, I started to draw all the 'illustrative' elements - the silhouette figure, the treasure chest, the lettering, etc. Here's a little screen shot of some of that work in progress:

I'm very happy with the final image - and the printing on the labels is incredibly done. It's a pretty cool looking bottle, if I do say so myself. Same as before, they are a limited edition, and each one is numbered - so get one while you can before they're all gone for good!


kevin fitz said...

This is one of the coolest beer labels I've ever seen. Thank you for showing the process. I have to say I'm quite hooked on your artwork. Overall, your portfolio speaks volumes of your imagination. Cheers! - KMF

Brian McCormack said...

Hey I just found one of these bottles in Burlington, VT and picked it up based on the artwork alone. I really love the illustration! I was super excited to try the beer but now that I see it's a limited edition I'm tempted to save it! I'll probably drink it - it is beer. Cheers!!

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