This was a huge challenge. the audience i was trying to reach is an audience that i am completely out of touch with. so i tried to find a way in, while still maintaining some semblence of my style (tho it was important that i 'tone it down' from my usual work). i came up with 7 ideas. i decided to try and fall back on the one aspect of my skill that i thought would reach this audience - composition. so the illustrations became compositional studies in flow and color, of course very loose and simple since they were just conceptual sketches. i can't say i was super psyched about any one in particular, and i soon realized how hard it is to be so versitile right under the gun.
Anyway, i failed. he wasn't impressed with any of them, except maybe for two of them that he kept going back to. he graciously explained why they wouldn't work for the poster, and i began to understand how far i was from what he needed. he was kind enough to give me one more shot at it, but after a weekend of sketching, i had nothing that i thought was good, so i had to concede.
Good lesson. things have been going very well, and a little reality check can only make me better. i do like the idea of doing a series of 5.5" x 7" postcard type illos (these are all marker, brush and watercolorpencils on vellum bristol) with a loose theme. and some of these compositions are good starting points for future pieces